Toffee has introduced two new programs - 'Shurer Shathe Nurer Pothe' and 'Ramzaner Shaad with Adnan' - to uphold the spirit of Holy Ramadan.
'Shurer Shathe Nurer Pothe' is the first Haamd-O-Naat competition organized on an OTT platform in Bangladesh, while 'Ramzaner Shaad with Adnan' is a culinary show that features the traditional cuisines of Dhaka, reads a press release.
Thousands of Toffee content creators participated in the Haamd-O-Naat competition 'Shurer Shathe Nurer Pothe' by submitting their one-minute Haamd-O-Naat videos. The top 10 participants of the competition will be selected based on content views, and they will be awarded attractive prizes.
Popular food blogger Syed Adnan Faruque Hillol is introducing Toffee viewers to traditional Iftar and Sehri cuisines in 'Ramzaner Shaad with Adnan'.
Abdul Muqit Ahmed, Digital Services Director, Toffee, Banglalink, said: “We are delighted to introduce two exciting new shows which are offering our users an opportunity to embrace the spirit of this holy month. The Haamd-O-Naat competition will provide a platform for aspiring youth to showcase their talents and engage with Toffee's growing community. On the other hand, 'Ramzaner Shaad with Adnan' will give Toffee viewers an opportunity to experience traditional Iftar and Sehri recipes.”
Currently, Toffee has a monthly active user base of more than 12 million, and it will remain committed to enhancing viewers' digital entertainment experiences.
