Singer Washing Machines has been recognized as one of the Superbrands for the session 2023-2024.
Superbrands recognizes the brands that deliver both quality products and services to their consumers over a period and build trust in the minds of their consumers, according to a press release.
The award is a testimony that the consumers in Bangladesh trust Singer and accept Singer Washing Machines as a lifestyle solution.
Superbrands is an international organization, operating in 90 countries, to pay tribute to the world's leading brands are selected by a council of experts known as the “Brand Council” considering the five attributes of the brand including Brand heritage, Brand relevance in the category, Perceived Quality, Perceived performance and Top of Mind Awareness (TOMA).
The process goes through different phases to bring out only the top brands in different segments.
The announcement came at a grand ceremony organized by Bangladesh Brand Forum on February 11.
Singer Bangladesh Marketing Director Chandana Samarasinghe and Sales Director Kazi Rafiqul Islam along with other top officials received the crest on behalf of the organization from Mohammad Abdul Momen, professor and director, Institute of Business Administration (IBA), University of Dhaka.
Commenting on the occasion, the marketing director of Singer Bangladesh said: “We thank Superbrands for the recognition. It will encourage us to invest more in new products and technologies in the years to come and provide even better solutions to Bangladeshi consumers.”
