According to Counterpoint Research's Market Pulse Report released on July 27, Vivo ranked first with a market share of 19.8% in Q2 2022, maintaining its position as a leading global smartphone brand.
Vivo, following a more global and local approach, has developed an understanding of local culture and continues to expand across the globe, reads a press release.
Presently, Vivo has branched out its sales network across more than 50 countries and regions and is catering to more than 400 million users worldwide across various price categories.
Vivo’s diverse portfolio helped the smartphone brand grab a good share in the market, maintaining its leadership.
The brand has achieved this momentum due to its positive messaging and innovative regional strategy. The brand has also received positive market feedback for its budget-friendly segment, especially from younger customers
With a brand belief in innovation and technology as its core, Vivo has maintained strong momentum and proved itself worthy of the love and support from its customers and fans across the regions.
The consumer-centric brand has marked this success due to its X, V and Y Series, which have gained much popularity in the regions lately. The X Series, with its Camera-centric innovation and partnership with ZEISS, the V Series, with its balanced appeal and technology, and the Y Series with its budget flagship experience helped garner interest from the youth.
