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Dhaka Tribune

Banglalink introduces monetization on Toffee

Local content creators to get earning opportunities

Update : 30 Jul 2022, 07:35 PM

Banglalink has introduced monetization on its Toffee platform at ‘Toffee Con’, an assembly of popular content creators, at a hotel in Dhaka. 

Zunaid Ahmed Palak, State Minister, Information and Communication Technology Division, attended the event as the chief guest and inaugurated the event by opening a channel and sharing a video of the father of the nation Bangabandhu Sheikh Mujibur Rahman’s historic March 7 speech on Toffee, reads a press release. 

300 content creators from all over Bangladesh participated in the event. Also present at the event were Upanga Dutta, Chief Commercial Officer, Banglalink, Taimur Rahman, Chief Corporate and Regulatory Affairs Officer, Banglalink and other high officials of the company. 

Toffee introduced the monetization opportunity on its user-generated content (UGC) platform for content creators. The inauguration was followed by a panel discussion on ‘Prospect of Content Creation in Bangladesh’. 

Panellists of the discussion were Ali Ahmmed, chief commercial officer, Bkash Limited; Tanvir A Mishuk, founder and managing director of Nagad, and prominent actor Tariq Anam Khan.  

Zunaid Ahmed Palak said: “Today’s youth are passionate about creating content for digital platforms. I am delighted to see that a homegrown platform like Toffee is providing monetization facilities for creators. Such initiatives will be instrumental in making Toffee a hub of empowerment for creative young minds.”  

Upanga Dutta said: “As a part of its digital operator strategy, Banglalink always strives to take future-ready initiatives. Along with expanding the fastest 4G network across the country, we are now focusing on bringing quality digital services and enhancing them with advanced features. I am confident that Toffee’s monetization facility will empower young content creators by opening up earning opportunities for them.”   

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