Adeffi Ltd, the parent company of Sticker Driver, an advertising-tech startup, has raised $200,000 in pre-seed funding from the Bangladesh Angels Network (BAN), on the back of their ambition to change outdoor advertisement in the country.
The fresh capital will accelerate growth of the successful vehicle advertisement product (Sticker Driver) nationwide, and also enable new vertical launches, according to a press release.
The startup has added a new dimension to the advertising industry of Bangladesh through technology, transparency, and a broad inventory of advertisement options.
They have developed a wide network of outdoor advertisement options starting from car wrapping, bus wrapping, water vehicles to billboards, and these options are available to brands with a wide consumer presence to quickly deploy campaigns.
Adeffi stands for “advertisement efficiency”, and as the name suggests, the team led by Binoy Barman, is focused on bringing efficiencies in the fragmented outdoor advertising market.
The team includes ex Pathao and Uber employees, and also onboarded Kishwar Hashemee, as an adviser to support growth and strategy direction.
Starting from a small garage, Adeffi (Sticker Driver) now works with major brands like ACI, Bombay Sweets, Square, Savlon, Domino's pizza, Digital Health, and Xiaomi to name a few customers.
The company also partnered with major marketing agencies such ADA Asia, MarketUp, AdPlay, Mediacom, Jarvis Digital, etc. to help them offer new advertising services and become more transparent through technology.
Currently, Adeffi is working in 3 major areas which are Dhaka, Chittagong, and Sylhet, and plans to expand throughout all parts of Bangladesh.
Their CEO Binoy believes that by becoming a tech-enabled outdoor advertising agency with the motive of innovation, they can help the advertising industry grow faster by supporting more brands to connect with customers in unique ways, the release added.
