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Dhaka Tribune

Walton achieves a new milestone in sales

It sold out a total of Tk127 crore of electrical appliances in March this year under its three brands-Walton, Marcel, and Safe

Update : 09 Apr 2022, 07:33 PM

Walton Hi-Tech Industries PLC has achieved a new milestone in the sales of its elevators, fans, LED lights, switch-sockets, and other electrical appliances. 

The demand and sales of the electrical appliances made by Walton are witnessing huge growth, and the company is on track to be the leader in this segment, reads a press release.

It sold out a total of Tk127 crore of electrical appliances in March this year under its three brands-Walton, Marcel, and Safe. 

Authorities claim this is the highest ever sale of electrical appliances in a month. 

Furthermore, it has seen a 52%  increase in sales of electrical appliances in the fiscal year 2020–21.

A celebration program was recently held in this regard at Walton's corporate office in Dhaka.

Walton Hi-Tech Industries PLC’s Vice-Chairman, S M Shamsul Alam, and Managing Director and CEO, Golam Murshed, celebrated the achievement by cutting a giant cake. 

On the occasion of Eid-ul-Fitr, they also unveiled three new premium models of ceiling fans with attractive designs under the Walton, Marcel, and Safe brands. 

These new models include Walton’s Gloria ceiling fan, Marcel's Rose fan, and Safe Brand’s belly fan.

The program was also attended by, among others, Walton’s Deputy Managing Directors (DMDs) Nazrul Islam Sarker, Amdadul Hoque Sarker, and Liakat Ali, Walton Plaza Trade’s CEO Mohammad Rayhan, and Senior Executive Directors SM Zahid Hasan, Ariful Ambia, Yusuf Ali, Chief Marketing Officer, Firoj Alam, Head of R&I (Research and Innovation) Tapash Kumer Mojumder, Walton's International Business Unit (IBU) President Edward Kim, Marcel Head of Sales Dr Shakhawat Hossen, Electrical Appliances CBO Md Sohel Rana, EAP Division’s Advisor Omar Faruque, Sales Co-ordinator Abdullah Al Mamun, and Brand Manager Zakibur Rahman Shejan and  Mahmudul Hasan. 

Officials concerned said: "The electrical products of the Walton, Marcel, and Safe brands are much better in terms of quality, standard, sustainability, and moderate price compared to other brands in the market."

Managing Director and CEO, Golam Murshed said: "Electrical appliances have a huge market in Bangladesh. Demands for different electrical products are increasing day by day following the incumbent government’s continuous economic progress and industrial development with countrywide 100% electrification. Our research and innovation and sales teams are working relentlessly to supply products according to the designs and demands of customers, which led us to this remarkable success of selling products worth around Tk127 crore in a month, creating another milestone in achieving Walton's target. The electrical appliances of Walton are environmentally friendly and energy-efficient as well."

Walton Electrical Appliances CBO Sohel Rana said: "Walton is gaining continuous sales growth, registering 52% growth in the sales of its electrical products during FY2020–21 compared to the previous year. To maintain this continuity of growth, Walton has set a target of selling a total of Tk3000 crores worth of electrical products by 2026. Walton's product is also getting sales growth with its exports. All our activities are underway to export electrical products to Europe and America."

Walton has the world's most advanced and international-standard electrical appliance manufacturing units headquartered in Chandra, Gazipur. 

Several electrical products, including elevators, LED lights, switch-sockets, ceiling fans, rechargeable and table fans, are being produced with the European standard state-of-the-art machinery and technology from Germany, Japan, and Taiwan. 


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