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Dhaka Tribune

Daraz Bangladesh celebrates the spirit of woman empowerment

11 female entrepreneurs get exclusive opportunity to showcase their products

Update : 10 Mar 2022, 05:22 PM

Daraz Bangladesh celebrated International Women’s Day 2022 by organizing employee engagement programs on March 8 across all the Daraz offices in the country.

It highlighted the core message of this year’s theme "Gender equality today for a sustainable tomorrow" by providing 11 female entrepreneurs with the opportunity to showcase their products in their head office premises at the capital’s Banani, Sort Center in Tejgaon, and customer service centre in Dhanmondi, according to a press release.

Entrepreneurs like Barbara Bangladesh, Time Sense Bangladesh, Your Perfect Space, Urusarfa, Cumin, Konya, Blush Me, Cake Walkers, Afra Trading, Fit Food, and Ankon took part in the Daraz programs, with product categories ranging from attire and home decor to snacks and dry foods. 

Ismat Zerin Khan, legal and policy director, Daraz, said: "Oftentimes it is seen that, despite having good quality products and responsive attitudes, our female entrepreneurs miss out on gaining substantial customer engagement."

"The lack of visibility eventually decreases their morale, which is not ideal if we consider the potential of women's empowerment through Daraz. Therefore, we opted to make this International Women’s Day an occasion where we empower prospective female entrepreneurs by providing them with a better platform," she added.

Gift partners Fogg, Rongon Herbals, Zyan and Myza, Wazih Organics, and Ribana helped the entrepreneurs feel more empowered.

Daraz also decorated its offices thematically and gave its web and app interfaces a special makeover to highlight the significance of International Women’s Day.

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