TVS Motor Company on Sunday announced the launch of the feature-rich offering, TVS Raider, in the 125cc segment for aspirational young customers in Bangladesh.
The distinctly young and sporty motorcycle comes with first-in-class features such as an LCD digital speedometer, 3V iTouch Start, an animalistic LED headlamp, and first-in-segment under-seat storage, read a press release.
Speaking on the occasion, HG Rahul Nayak, head of international business, TVS Motor Company, said: "We are delighted to launch the 125cc TVS Raider in the rapidly evolving two-wheeler market of Bangladesh. There is a growing demand for aspirational personal mobility options in the country. For our millennial and digitally native Gen Z customers, we have consistently introduced products with best-in-class features and superior technology. I am certain that the young customers in Bangladesh will admire the distinctive ride character of the TVS Raider."
Ekram Hussain, managing director, TVS Auto Bangladesh Ltd said: "The customers of Bangladesh have always responded positively to the best-in-class offerings by TVS Motor, and I am sure the TVS Raider will not be an exception. Bangladesh’s Gen Z is ready for TVS Motor’s power-packed, stylish, and true ‘Wicked Ride’ – the TVS Raider."
