To ensure grocery stores and food and beverage shop owners can meet the public's demand, Coca-Cola has launched an ordering service via WhatsApp to accelerate automation of the ordering process, connecting retailers and distributors in Bangladesh.
Keeping the safety of shop owners and consumers in mind, this is an attempt to support the business of grocery stores, as well as support the food and beverage sector amid the Covid-19 pandemic, said a press release.
This solution will allow businesses to operate while improving communication and reducing the risk of physical contact.
During this lockdown, while supporting the government’s directive to minimize people movement, this app based solution will help ensure constant availability of Coca-Cola products across outlets to meet consumer demand.
It will hugely benefit shop owners to keep stocks available at all times while not having to wait for the specific delivery dates and maintain COVID specific safety measures, the release also said.
"Small businesses are an essential part of what makes our marketplace unique, and now more than ever, they need our support – which is why Coca-Cola has come up with this unique initiative to help support the economic safety net of shop owners," said Coca-Cola Bangladesh.
"Furthermore, this initiative is a step toward assisting shopkeepers in quickly regaining their business by encouraging people to buy from nearby outlets in a secure manner and by providing a variety of digital options for connecting with us and their customers easily," it added.
