ICOM, a leading global network of independent agencies providing advertising, marketing communications, media, digital and related services, is extending their capabilities in film production by partnering with MediumRare to represent ICOM in Bangladesh.
Dhaka-based firm MediumRare joined ICOM with Little Big Films — a sister company that creates, directs, and produces high quality films and video content for companies, government institutions, and other organizations, said a press release.
“We strongly believe it is important to grow the network by recruiting members who bring something new to the table rather than just becoming dots on maps. Little Big Films’ expertise in a fast-developing market will be of interest to our other agency members,” said Emma Keenan, ICOM executive director.
“We needed to work with a trusted local and professional partner across a variety of services, and we knew we would be in good hands with MediumRare,” Keenan continued.
“MediumRare wanted to be a part of ICOM so that we can grow as a team, collaborate, learn from each other, and add real value to various global projects with our expertise,” said Abrar Athar, managing director and creative director of MediumRare.
“I hope by joining, we will be able to work on multiple projects with different challenges in a cross-disciplinary environment and expand MediumRare's horizon. We believe we can provide exceptional creative and strategic solutions for global brands and craft effective communications for them in local markets,” he added.
“The MediumRare team is bright, industry savvy and highly responsive. That makes for a good match for the rest of our member agencies. With their impressive work for international clients, they ‘get’ what a network like ICOM is all about,” said Bob Morrison, ICOM board chairman and CEO.
Under the leadership of Abrar Athar, MediumRare has conceptualized award-winning advertising and films in collaboration with Little Big Films to break social stereotypes and raise awareness, such as “An Ode to Self Love!” for Grameenphone telecom, “KFC's Big 10!” for KFC fast food, and ‘’The Wedding Gift’’ for Brac, the release adds.
In addition to local clients such as Gemcom Group and ACI food products, MediumRare has worked with international brands including British American Tobacco, Domino's Pizza, Le Méridien Dhaka, Suzuki Motor Corp., Wateraid, and the World Food Programme (WFP).
