Parachute Advansed Hair Oil, a leading hair oil brand by Marico Bangladesh Ltd, in collaboration with prominent actresses Mumtaheena Chowdhury Toya and Masuma Rahman Nabila, launched a campaign to celebrate International Friendship Day.
With a motto “Strong Hair, Strong Bonds”, the campaign titled “Parachute Advansed Mojbut Bondhone Bondhutto” intends to encourage people in reconnecting with their friends who have been out of touch for a long time, says a press release.
As life is hard to perceive without friends and it is the power of friendship that helps human stand strong, Parachute Advansed feels obliged to cherish the beauty of this astounding relationship through the campaign.
Besides, Parachute Advansed Hair Oil is also launching a limited-edition Friendship Day pack commemorating the strong bonds between friends.
As part of the campaign, Toya and Nabila each reconnected with a friend of theirs whom they have lost touch with for a long time and invited their fans to do the same.
The participants of the campaign can submit their stories of Strong Bonds with their friends in the comment section of the videos of the respected celebrities.
Winners will be declared based on their stories chosen by the celebrities.
The winners along with their friends will get the chance to meet with Nabila and Toya through video calls.
Regarding the campaign, Nabila said, “I am so glad to have been associated with Parachute Advansed over the years. The initiative will inspire people to get back in contact with their friends.”
Toya echoed the same. “I was so delighted to talk to my friend after so many years. I can’t wait to hear the outstanding experiences the participants are going to share,” she mentioned.
Allen Eric, marketing director of Marico Bangladesh Ltd, said: “Parachute Advansed stands for strength. Strong bonds are an integral part of this strength and friendship day is an apt occasion for Parachute Advansed to celebrate such bonds. This campaign creates a platform to encourage friends to reach out and rekindle such strong bonds of friendship.’’
The campaign started from August 2 and will run until the end of the month.
