To cater to the growing number of users in Bangladesh, popular messaging application “Viber” has rolled out its new user interface (UI) in Bangla language for the local market.
This was Viber’s major update for the people of Bangladesh which ensured easier accessibility and usability by everyone with a smartphone in the country, a press release said on Thursday.
“Being one of the fastest-growing chat applications in Bangladesh right now, Viber has been enjoying increasing popularity. Hence, in addition to English, we decided to localize the user interface in Bangla so that it will be easier for most people in Bangladesh to navigate the app and communicate with others comfortably.
“We have continuously been trying to come up with new ideas to not only ensure easier accessibility but also to maintain user engagement,” said Anubhav Nayyar, senior director, Business Development, APAC, Rakuten Viber.
With its user base growing every day, Viber was one of the fastest-growing chat applications among Bangladeshis. Thanks to its Bangla interface and stickers, Viber connected people in their own mother language, the release added.
Existing users could change the interface to Bangla by accessing setting within the app and changing the default language to Bangla.
