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Dhaka Tribune

Bangladeshi businesses urged to participate in Frankfurt consumer goods fair

Around 40 companies and brands from Bangladesh are expected in Frankfurt next February to attend Ambiente

Update : 04 Sep 2018, 09:00 PM

Bangladeshi businesses are being encouraged to showcase their products to international buyers at an upcoming consumer goods trade fair in Frankfurt by one of the world’s leading trade show organisers.

A top official from Messe Frankfurt Group visiting Bangladesh said yesterday that companies from nearly 200 countries are expected to participate in the Ambiente fair, which will be held in the German finance capital from February 8 to 12 next year.

“Bangladeshi manufacturers and exporters of home decor and consumers products will have opportunities to connect with top global buyers at Ambiente fair,” Stephan Kurzawski, senior vice president of Messe Frankfurt Group, told a press briefing in Dhaka yesterday.

Around 40 companies and brands from Bangladesh are expected in Frankfurt next February to attend Ambiente, which is considered vitally important for Bangladesh as it offers opportunities to grab a share of the European market. 

According to Export Promotion Bureau (EPB) data, Bangladesh exported $21.33 billion of goods to the EU in FY2016-17, representing 58.18% of the country’s total export earnings of $36.66 billion.

“Global buyers and exhibitors admire Bangladeshi products for their quality and diversity,” Kurzawski said, citing past exhibitors such as BD Creation and Conexpo, RFL Plastic (PRAN Group), Shinepukur, FARR and Monno Ceramics.

“Bangladesh is very rich in handicrafts, ceramics and other decorative items. The jute industry and ceramic industry in particular had very positive responses in previous versions at Ambiente.”

At the most recent Ambiente fair held in February, a total of 32 exhibitors from Bangladesh showcased their products - some of them through the sponsorship of Export Promotion Bureau (EPB).

However, Kurzawski said the Bangladesh manufacturers will have to constantly adapt to the shifting demands of the market.

“As the taste for consumer goods in Bangladesh are rapidly changing, local retailers and manufacturers will have to align with the changing trends in the household items they make,” he said. 

Ambiente 2018 featured around 4,441 exhibitors and attracted 134,600 trade visitors from 168 countries, displaying classic and innovative products.

Also present at Tuesday’s press conference in Dhaka were Erdmann Kilian, Director Marketing Communications, Messe frankfurt; Omer Salahuddin, Managing Director of Messe Frankfurt Bangladesh; Nazneen Salahuddin, Director of Communications, and Rumanna Afroze, Head of Operations in Bangladesh.

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