Pineapples produced at Madhupur in Tangail are gaining popularity across the country due to their distinctive taste and quality.
The red-soil terrain, climate and natural conditions of Madhupur are considered ideal for pineapple cultivation. The fruit has a long history in the region and has become an important source of income for local farmers.
The pineapple-growing season is now at its peak. Markets remain busy as traders collect the fruit and send it to different parts of the country. Depending on size and quality, pineapples are currently selling for Tk15-Tk50 each.
Farmers say prices largely depend on weather conditions. Excessive rainfall, adverse weather and natural disasters can reduce yields and cause prices to fall. They believe greater investment in pineapple processing, cold storage and value-added products could ensure fair prices for growers.
They also say measures to process pineapples and export them could open new opportunities, allowing them to receive better prices while creating demand for processed pineapple products in international markets.
Madhupur pineapple received Geographical Indication (GI) recognition on September 24, 2024, further strengthening its identity and market value.
The Jalchhobi market in Madhupur is considered one of the country's largest pineapple trading hubs. Markets at Mohat and Garob are also major centres. Wholesalers arrive from Mymensingh, Jamalpur, Kishoreganj, Sherpur, Dhaka, Sylhet, Rajshahi, Kushtia, Barisal and Gazipur to purchase the fruit.
According to the Department of Agricultural Extension, pineapple cultivation covers 7,573 hectares across the district this season, with production estimated at 287,182 tonnes. Of this, 6,943 hectares are in Madhupur, producing around 258,132 tonnes.
Farmer Sanwar Hossain said he cultivated pineapples on two acres without using chemicals and was selling large fruits for Tk30-Tk60 each.
Another farmer, Kabil Uddin, said it costs around Tk12 to produce a pineapple, making the crop profitable when market prices remain favourable.
Madhupur Upazila Agriculture Officer Rabiul Al Rana said the demand for the region's pineapples remains high nationwide because of their taste and quality. He expects yields of up to 35 tonnes per hectare this year.
Madhupur Upazila Executive Officer Jubaer Hossain said establishing pineapple-based industries and expanding exports could significantly benefit farmers.
Ashiq Parvez, deputy director of the district agricultural extension office, said a proposal has been sent to the ministry on safe production, proper marketing and ways to access international markets for Madhupur pineapples.
