TikTok has revealed its partnership with the Jaago Foundation to extend their collaborative initiative, Shabdhane Online-A, aimed at educating the youth of Bangladesh on online safety and responsible social media use.
This announcement was made at the Youth Empowerment Summit (YES) 2024, held at the Rural Development Academy in Bogura.
Launched two years ago, the Shabdhane Online-A campaign has been a cornerstone in navigating the complexities of the digital landscape, particularly among young users. The initiative focuses on capacity building, community sensitization, division-level dialogue, and leveraging social media for awareness creation. It targets young individuals between the ages of 16 to 25, empowering them with the knowledge and tools necessary for safe internet practices and positive content creation.
The campaign has made significant strides, covering all 28 districts across Rajshahi, Rangpur, Sylhet, and Mymensingh divisions, and is currently active in Khulna Division. To date, it has engaged 980 participants directly through workshops, with an additional 210 expected to join in the remaining sessions.
The initiative has also seen remarkable online engagement, with the hashtag #ShabdhaneOnline being used in over 2,000 content pieces, generating more than 12 million impressions and reaching 2 million individuals.
YES 2024 marks the second year of the Youth Empowerment Summit, a flagship event of Jaago Foundation and Volunteer for Bangladesh, aimed at mobilizing young leaders for social change.
This year's summit featured a special session on the “Shabdhane Online-A” campaign, reflecting on its achievements and outlining future directions to further enhance online safety among the youth.
The summit also celebrated the creativity and engagement of young content creators through a content competition, with winners being awarded for their contributions to safer internet practices. This initiative not only highlighted the creative potential of Bangladeshi youth but also emphasized the importance of responsible online behavior.
The partnership between TikTok and Jaago Foundation has been pivotal in addressing internet safety concerns, with initiatives ranging from interactive workshops to engaging social media campaigns. The extension of this partnership underscores both organizations' commitment to fostering a safer online environment and promoting positive digital engagement among Bangladesh's youth.
