Facebook CEO Mark Zuckerberg has outlined long-term plan for the company in a bid to set it up for a successful future.
He wants to have multiple Facebook products — WhatsApp, Messenger, Search, Video, NewsFeed, Oculus, and Instagram — each connect 1 billion users.
Once those have reached mass scale, then he will start to aggressively monetise them,reports Business Insider.
The theme of the earnings call was Facebook's future and how the company can use its success to invest in long-term goals that will make it an even stronger company over the next decade.
Facebook's CFO, Dave Wehner, and CEO Mark Zuckerberg both said that next year Facebook would be making a series of aggressive talent and ad-tech investments.
But that could mean Facebook's expenses increase up to 70%.
Zuckerberg also wants to improve the advertising experience for brands, particularly on mobile.
Facebook will be investing in ways to better target and measure campaigns through data. It wants to help brands measure online to offline sales conversions.
Currently, advertisers spend only about 11% of their budgets on mobile, according to Facebook COO Sheryl Sandberg, because the right tools aren't in place.
Facebook posted strong third-quarter earnings on Tuesday evening.
Finally, Facebook wants to build the next major computing platform, which Zuckerberg believes could be augmented reality and Oculus. He also wants to bring the internet to more people through Internet.org.
"We are going to prepare for the future by investing aggressively," Zuckerberg said.
Facebook's CFO Dave Wehner said: "The strength of the business today is putting us in a strong position to invest in the future."
