Bollywood actress Shilpa Shetty began to design her own line of saris, under the brand of Shilpa Shetty Kundra (SSK) saris. The collection has been exclusively announced in partnership with HomeShop 18 and was launched at a special event in Delhi recently.
Shilpa walked the ramp wearing a sari from her new collection and said, “The sari is one of the most popular and versatile outfits, which makes you look glamorous and dignified at the same time. In this exclusive collaboration, I’ve enjoyed experimenting with unique styles to suit different tastes. The SSK collection has been designed keeping in mind an Indian ethos with a modern twist, light fabrics and embellishments enhancing their richness, with the biggest prerequisite being budget-friendliness.”
The launch collection comprised six designs which were mostly light saris in georgette and crepe in various colour schemes and prints.
Talking about the background behind her decision to design, Shilpa said, “Ever since I can remember, I loved saris primarily because my mother used to wear them to work and I would love the way they looked on her. After I started wearing saris, I would tell my designer friends, yeh colour kardo, yeh print add kardo, yeh fabric hai, etc. That’s when I realized that since I design for myself, I could totally do it for my fans.”
