The Times of India has come up with reasoning to defend their point of view in the ongoing tussle with Deepika Padukone regarding a controversial video.
In an article titled, “Dear Deepika, Our Point of View”, TOI takes recourse of a two pronged strategy to defend themselves.
First, they claim that Deepika is a hypocrite since she flaunts her body even outside of movies – on magazines, in dance shows etc. This is in response to Deepika's comment that what she does on screen is not real, it's reel, that it is a role.
TOI said as one of the largest media houses in the world with interests in print, TV, radio and online, they approach each medium differently, as do their audiences. There isn't a one-fits-all formula for either distributing or consuming content across various media.
Noting the video tweeted by @TOIEntertain had been hosted on youtube for over a year and was produced and uploaded by an independent channel called 'Kraft Buzz' on June 18, 2013, TOI said: "Deepika kept silent over this video for one year and chose to raise a furor and suddenly felt 'violated' only during the release of her movie Finding Fanny."
The headline could have been better, the TOI admitted.
"But the world of online is very different from that of newspapers. It is chaotic and cluttered — and sensational headlines are far from uncommon."
