The reality TV star whose empire has expanded to include clothing, jewellery and cosmetics, now has a video game and it’s a hit. Since its June 25 release, “Kim Kardashian: Hollywood” has risen as high as second among most downloaded free-to-play games at Apple Inc’s US App Store. Its success has driven shares of creator, Glu Mobile Inc, up 42 per cent.
“It might be our biggest game of the year,” Chief Executive Officer, Niccolo de Masi said. “We’re not surprised. Kim is a one-of-a-kind.” The game takes users inside Hollywood, guided by a virtual Kim who offers advice on how to become an A-list celebrity, starting from the so-called E-list. “Dating famous people will get you more fans, too,” instructs Kim, who is married to rap singer Kanye West.
While the game is free to play, the goal is to get users hooked on in-app purchases such as clothing or a burst of energy needed for traipsing through Hollywood.
