Facebook users are being invited to experience what it is like to live with dementia, in a bid to raise awareness about the disease, reports BBC.
The application, FaceDementia, developed by Alzheimer's Research based in UK, will erase important memories, mimicking how dementia affects the brain.
Users can watch their personal photos, important details and status updates disappear before their eyes, however, the real page remains intact.
The app does not hold on to any data or scramble a user's real timeline or Facebook information, instead presenting an overlay to show the effects of dementia.
“We wanted to use Facebook features to illustrate how those thoughts and memories can be confused, or forgotten altogether as experienced by hundreds of thousands living in the UK,” chief executive of Alzheimer's Research UK, Rebecca Wood, said.
"Stigma around dementia is due in part to a lack of public awareness and understanding, so FaceDementia will be invaluable in helping people better understand the condition."
She urged people to take part and share the app with their friends and family on Facebook.
