It looks like Google has plans to compete with MTV, as they have announced the first ever YouTube Music Awards, which will be a live event.
On Sunday, November 3, YouTube will host the first-ever YouTube Music Awards, a live-streamed event honouring the artists and songs that musiclovers have turned into hits over the past year.
The mother of all video platforms has brought out a few big guns for the inaugural 90-minute show, which will hand out seven awards to nominees who over the past year garnered the biggest slice of YouTube views, shares and other metrics of online love. Nominees for the seven awards will be announced October 17. Winners will be chosen by fans vote.
Lady Gaga, Eminem and Arcade Fire, among others, will perform at the event in New York on November 3.
In the days leading up to the event, nominees will share official music videos, covers, parodies, concerts, interviews and fan videos.
On the night itself, artists and some of YouTube’s most popular contributors, including Lindsey Stirling and CDZA, will take part in performances and musical collaborations around the world.
Shows will take place in Seoul, Moscow, London and Rio de Janeiro as well as the live event in New York.
Spike Jonze, who directed “Where The Wild Things Are” as well as videos and documentaries for The Chemical Brothers and Bjork, will be the creative director of the event.
The YouTube Music Awards will be hosted by American actor Jason Schwartzman.
