The music enthusiasts of Bangladesh are going enjoy localised formats of MTV contents soon as the world’s leading youth entertainment brand has come to an agreement with Creinse Limited, a brand innovation, music and entertainment company in Bangladesh.
On May 19, Creinse Limited announced that it has secured a brand license and programme license agreement with Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc, a provider of “glocal” entertainment content, to initiate MTV programme syndication in Bangladesh. Under this agreement, Creinse Limited will market and produce MTV programme content and localised MTV formats for the Bangladesh market.
Through this collaboration, the satellite channel MTV will present localised versions of a number of its popular shows like “MTV Hits,” “My Celeb MTV,” “MTV Chart Attacks” and more.
“MTV Hits” will bring fresh, original, happening music from around the world to the homes of every music lover in Bangladesh. “My Celeb MTV” will feature the local music stars and upcoming music talents, while “MTV Chart Attack” will be the biggest music charts of the country presenting local music hits and videos.
In addition to the MTV program formats, opportunities for viewers and music talents will be created through contests and competition platforms through which they may win opportunities to participate in regional MTV music events. A VJ search will be initiated shortly to select the first ever VJs for the initial MTV programme formats in Bangladesh.
“We picked Bangladesh to be our next stop in our on-going plans to expand our regional presence as it is a vibrant market with great potential and an exciting emerging local music scene and we are confident this MTV content will connect with local audiences,” said VIMN Asia’s executive vice president and managing director, Indra Suharjono.
“The collaboration with MTV Asia is a game-changer for the music industry in Bangladesh. We anticipate this will not only create a new standard for local productions, but Creinse will now be an enabler between local music talents and a global brand like MTV! We are excited to help bring the local music entertainment scene to the next level,” said Rabeth Khan, Managing Director, Creinse Limited.
