With great enthusiasm and greater promise, Samsung Mobile Bangladesh has launched “Samsung Studio,” an ingenious initiative to associate greater local affinity through its products and services in Bangladesh. Through this, for the first time ever, the product packaging (unit boxes) for Samsung phones will be designed in Bangladesh.
Samsung is considered as the best smart phone, TV, refrigerators, LFD, wearable and memory manufacturing company around the globe, with a brand value of $45.3 billion. This 78-year old company has won more than 100 awards in the CES 2016. Besides, it became one of the Most Innovative Companies (in IoT) in Fast Company 2015, which is number two among the companies operating in Bangladesh.
Samsung Mobile Bangladesh started its journey in 2009 and the company’s growth increased to 110% from 2012 to 2013 (market growth rate 10%), 60% from 2013 to 2014 (market growth rate 20%) and 72% from 2014 to 2015 (market growth rate 11%).
In Bangladesh, Samsung has the highest smart phone value share. Samsung Mobile Bangladesh has been introducing various innovative campaigns and has won 15 local and global awards for these campaigns. It is also operating its Facebook fan page in Bangladesh.
Samsung is now thinking big for Bangladesh and launching the campaign ‘Make for Bangladesh’ and its first initiative is ‘Samsung Studio.”
The competition, Samsung Studio, will be conducted among the university students. Participants of “Samsung Studio” will submit their designs online (January 24 – February 16) and the winner will be selected by a panel of experts.
The final design will be revealed in a gala event and the winner along with the finalists will be awarded. The winner will be receiving $1000 cash as the first prize, two runner-ups will be receiving Galaxy J7 and top ten contestants will be receiving certificates from Samsung. Moreover, the selected design will be used in millions of boxes of Samsung handsets in Bangladesh.
With big success comes bigger responsibilities. Samsung Mobile Bangladesh is thus stepping in to blend more with Bangladesh after receiving the huge success and brand loyalty in this market. Samsung Studio is a first of many such steps.
