Exchange of fashion trends of global denim, concentration on designs and introduction of latest technology are key to upgradation from lower- to middle-end products, said researchers and industry people.
While talking to the Dhaka Tribune at the ongoing Bangladesh Denim Expo, several fashion designers, denim researchers and sector people came up with the observation.
“Inter-cultural exchange is needed everywhere, especially in fashion, to develop a new trend because you learn more from such exchanges,” Michele Grassellini, a consultant and buying house representative of CCA and Partners told the Dhaka Tribune at the expo.
“Blending of fashion trends of other countries and culture is mostly required to be knowledgeable about the new fashions for upgrading the Bangladesh’s jeans products from lower to medium end and also to higher end,” said Md Abdus Satter, assistant design manager of Krayons Sourcing Limited.
Satter said, “My products will say, who I am and the interesting thing is we are on the right track.”
The event like Bangladesh Denim Expo can bring people of several countries under a same roof to exchange views on the latest wearing trends, viewed Satter.
He also said Bangladeshi young people need to enter the global supply chain to get in touch with the world-wide demands and transfer them to Bangladeshi manufacturers.
Satter put emphasis on making products based on individual choices as fashion trends vary from person to person and country to country.
“I think Bangladesh Denim Expo and its founder Mustafiz Uddin is the best example as he is bringing all the people around the world and their culture and fashion trends under a roof to exchange ideas in a bid to upgrade Bangladesh denim industry, said Ben Fokkema of Amsterdemin.
“When you have buyers or designers, you should work together from cutting to end products and listen to what the designers say and make what the buyers want,” he said.
Fashion design is very import for Bangladesh. Everything is possible in Bangladesh as it is doing a very good job at production, said Andrew Olah founder of Kingpins Show.
“I think Bangladesh denim industry should focus on sustainability using sustainable cotton, using indigo and renewable energy,” he suggested.
“It is a good news for Bangladesh that we are using natural resources for production of denim and the show has been able to display Bangladesh’s capacity and innovation to the global buyers,” BGMEA senior Vice-President Faruq Hassan told the Dhaka Tribune.
Manufacturing capacity and product quality have improved, Anwar-ul-Alam Chowdhury Parvez, managing director, Argon Denims said, adding that Bangladesh can produce what the global retailers and consumers want.
“So far, branding of our capacity had not been done accordingly. It has just started and it will continue,” he said.
