Nearly all of reconditioned car and 80% of new car customers have started online shopping experience as the e-commerce enables them to buy at any hour of the day, says online vehicle marketplace site Carmudi.
According to a Carmudi analysis, millions of people visit to the company’s classified website, and the data shows that car buyers around the world, including Bangladesh, are predominantly searching for cars late at night.
Late night car search is a growing trend with more than 40% of global car buyers now searching for cars between 5pm and midnight.
With e-commerce booming and increasing use of mobile phones to make purchase online, major goods are now being traded online.
Traditionally, consumers bought a car after visiting several dealers and verifying dozens of vehicles.
With the average car dealer closing by 6pm, car buyers are now able to save valuable time by researching car brands, and shopping for the best price from the comfort of their own home.
From arranging test drives to applying for financing, the majority of the purchasing cycle takes place online.
Dealers continue to play a vital role in the process, particularly when it comes to test driving.
Another insight gleaned from the Carmudi data shows that car consumers are transitioning from searching for vehicles on a desktop, to using mobile apps, most notably in the evening hours.
During working hours, only 15% of consumers visit Carmudi via the mobile app, but from 6pm to midnight more than 55% of visitors search for cars on their mobile app, as opposed to their computer.
The car buying experience has remained stagnant for decades, but in the world of AMAZON and UBER, the car classifieds market is ripe for disruption, starting with the ability to find customer’s dream car at midnight from the comfort of their own couch.
Carmudi was founded in 2013 and is currently available in Bangladesh, Cameroon, Congo, Ghana, Indonesia, Ivory Coast, Mexico, Myanmar, Nigeria, Pakistan, Philippines, Qatar, Rwanda, Saudi Arabia, Senegal, Sri Lanka, Tanzania, United Arab Emirates, Vietnam and Zambia.
In Bangladesh, the vehicle marketplace offers buyers, sellers and car dealers the ideal platform to find cars, motorcycles and commercial vehicles online at www.carmudi.com.bd.
