Direct Fresh Limited, with a grant from global donor Katalyst, launched a new business model - “Bespoke Farming Solution” - for companies and the farmers by eliminating the conventional method of supply and distribution.
The announcement came at a press conference at the Jatiya Press Club in the capital yesterday.
With the grant from Katalyst, the company would also provide training to some thousand farmers in Manikganj to ensure safe, healthy and organic produce for its customers.
“Direct Fresh allows no middleman in the supply chain process and handles all produce from the farm directly to the end customer,” said Markus Ehmann, general manager of Katalyst Bangladesh.
He said Katalyst was committed to facilitating private companies to establish efficient procurement and distribution channels that provide sufficient incentives for farmers and relevant stakeholders to adopt good cultivation and trading practices and thereby ensure safe agricultural products.
“Most importantly, we guarantee that our products are 100% free from formalin, carbide and other industrial carcinogens,” said Mishal Karim, managing director of Direct Fresh Limited.
“We take care of your food from its source to your doorstep with the latest cold-chain and smart-logistics technology. Our business model offers complete transparency allowing the client to see the complete process – from production to distribution,” he added.
SI Khan, head of farming, said: “the Katalyst grant will help us train farmers and assist with generating awareness. We seek support from everyone to ensure a sustainable supply chain management system.”
The press conference also revealed that the first major institution to switch to the Direct Fresh Safe Farming model was Apollo Hospital, which would gradually procure all produce from Direct Fresh farms.
