After recovering from Covid-19, musician Tahsan Rahman Khan has painted her daughter’s room using Kansai Nerolac DIY Kit Box.
Recently, the musician shifted to a new house and when his daughter Ayra Tehreem Khan, who currently lives with her mother Rafiath Rashid Mithila, visited the place after lockdown and wanted her room to be painted pink.
With the thought of surprising Ayra, Tahsan decided to paint the room by himself and gave a post on Facebook asking for suggestions.
Kansai Nerolac Paints, a world-renowned paint manufacturer, noticed the post and sent their newly launched DIY Kit Box to Tahsan, which anyone can easily use to paint and decorate their rooms.
After being assured of the quality and painting his daughter’s room, Tahsan decided to paint his whole house with Kansai Nerolac Paints and it was the beginning of a great campaign plan.
Saif Niloy, the producer, and Mustafi Shimul, the director of Prekkha Greeho Visual Factory, were in charge of the advertisement.
Magnito Digital, one of the leading digital marketing agencies in Bangladesh, was in charge of executing this unique campaign.
The campaign was supervised by Rashedul Karim Sifat, deputy manager of marketing department, Kansai Nerolac Paints Bangladesh Limited.
Magnito Digital's Creative Director Kaushik De, Accounts and Servicing Director Ishraq Dhaly, Accounts and Servicing Manager Nafis Farhan, Content and Planning Deputy Manager Shuvro Protim, and Junior Executive Kawsar Ashik worked relentlessly behind this brilliant execution.
This innovative work, by Kansai Nerolac Paints Bangladesh Limited and Magnito Digital, garnered a lot of attention and received a tremendous response from the target group.
