In an attempt to create awareness across the capital about breast cancer, Fresh Tissue has launched a campaign by lighting up Banani 11 bridge, Shapla Chottor, and Rajoshik Bihar.
To increase the mass awareness about breast cancer, many important sculptures and statues of different countries are decorated with pink lights. Fresh Tissue is executing this theme for the first time in Bangladesh. Several important sculptures of Dhaka are decorated with pink lights to increase the awareness about breast cancer.
Besides this, promoting the theme – “Fresh Tissue: Ekti check-up ar deri noy, muchte glani ekhoni somoy”, they have created online video contents for raising awareness.
The main purpose is to encourage women for regular medical check-ups and letting them know about the dangers of breast cancer.
On average, about 19 women die each day due to breast cancer in Bangladesh, which is nearly 7,000 in a year.
But it is possible to increase the survival rate upto 90% if the cancer can be identified at the primary stage. Lack of awareness is one of the main reasons behind these deaths. However, only one medical check-up in a year can raise the rate of survival.
Fresh Tissue has arranged a one month long free medical campaign in eight divisions of Bangladesh where 1,000 women will get free medical check-ups and consultancy from expert doctors.
The registration link is given in Fresh tissue’s facebook page and anyone can register for free. Besides this, Fresh Tissue has launched a website called www.muchhejaakglani.com where all the important information is in one place.
Bidya Sinha Meem, Masuma Rahman Nabila, and other celebrities have joined this campaign alongside the general public.
