In order to encourage the use of masks, United Nations Development Program (UNDP) Bangladesh has launched a social media campaign with the hashtag #MaskUpBangladesh.
“As the economy has reopened, people have to familiarize themselves with the new normal and wearing face masks for protection from coronavirus is of paramount importance. Wearing a mask, combined with other preventive measures, such as frequent hand-washing and social distancing, can significantly reduce the likelihood of contracting Covid-19,” said UNDP Bangladesh on Sunday.
The campaign aims to raise awareness on the necessity of wearing masks, it said.
People are encouraged to upload a photo of themselves in their face mask with the hashtag to let their friends and family know that wearing a mask is the responsible thing to do during this time, it added.
“BBC reports one unpublished study by scientists at Arizona State University that found that if 80% of people wore only moderately effective masks, it could reduce the number of deaths in New York by 17-45% over a two-month period. Even wearing masks that were just 20% effective could cut mortality by 24-65% in Washington and 2-9% in New York, if enough people wore them,” said the UNDP.
Regarding the campaign, Sudipto Mukerjee, resident representative of UNDP Bangladesh, said: “The current crisis is likely to last for a long time and will need society-wide behavioural changes. Campaigns such as this one can be very effective in bringing about change as most people like to fit in and go along with the masses.”
“#MaskUpBangladesh teaches people that in this day and age, wearing a mask is the responsible way to go about life. The new normal is here, and we must adapt,” he added.
Members of parliament, the US ambassador, celebrities and cricket players have already expressed solidarity with #MaskUpBangladesh and others are expected to join In.
