Black Horse, the popular soft drink by AST Beverage Ltd. and Globe Soft Drink Ltd (A concern of Pharmaceuticals Group of Companies Ltd), has been conducting various programmes to engage with the youth of the country. In continuation of this effort Black Horse has introduced a new, thrilling campaign named “Black Horse Extreme Explorer – Sky Diving”. The first of its kind in Bangladesh, the top 5 participants from this campaign will be taken to Pattaya, Thailand to experience an adventurous sky diving excursion.
Black Horse has started its selection process through virtual sky diving competition in different universities and college campuses all over the country. The most advanced virtual reality (VR) gaming technology Oculus Rift has been used in this process for youngsters to skydive virtually. The top performers will be selected through this process. The 5 highest point scorers will win their real skydiving experience in Pattaya.
The competition is starting its official journey at American International University of Bangladesh (AIUB), one of the top universities in Bangladesh. The competition will continue in different private and public universities all over the country till November this year.
Three of the top scorers from AIUB have already been rewarded with crests in an event held on August 10, 2016 at AIUB auditorium. The chief guest of the event was Dr. Charles C. Villanueva, the Dean of FBA in AIUB. The special guests of the event were Mr. Samir Al Rashid, Director Corporation, Globe Pharmaceuticals Group of Companies Ltd., Manzur H. Khan, Senior Assistant Professor, Department of Computer Science, AIUB, Dr. Anisur Rahman Faroque, Assistant Professor and Head, Department of Marketing, AIUB, Dr. Nisar Ahmed, Associate Professor and Director, MBA Program, AIUB. Mr. Shafiqul Islam Tushar, GM (Brand Marketing and Sales), Globe Soft Drinks and AST Beverage Ltd. Were also present at the event.