This weekend, Shopfront Social, an IT company, is organising “Women’s Horlicks Presents Allure Eid Fest”, featuring some of the biggest online-based fashion and jewelry houses in Dhaka.
The “Women’s Horlicks Presents Allure Eid Fest” will feature 26 stores that have a large fan base, including Opal Fashion, Samara Hyder, Tahoor, and Orange Theory.
The fair will be held in Eden Hall at Amari Dhaka in Gulshan, from 10am to 10pm on Friday and Saturday.
Shopfront Social is an IT company that works as an e-commerce facilitator and aims to facilitate stores that are functioning through e-commerce in Bangladesh.
“A big hurdle for many of these stories is acquiring customers as they don't have a physical store,” Siffar Sarwar, founder and director of Shopfront Social, told the Dhaka Tribune. “So this is a platform for them to showcase their work and acquire customers who will eventually buy from their websites.”
She added that women form a big part of the F-commerce (businesses generated through Facebook) section in Bangladesh, and they usually don’t have a good platform to showcase their work.
“It’s about giving them that grand storefront for one day,” she said.
Shopfront Social has a special focus on women empowerment in Bangladesh.
“Facilitating F-commerce is in one way of facilitating women entrepreneurship, and helping women who cannot go out to work,” Siffat said, adding that that is also the reason they chose Women’s Horlicks as one of the partners.
The Dhaka Tribune is a media partner of the event.