MOViHUT, a local OTT platform, was launched on July 17 by a group of Bangladeshi filmmakers, in order to make local content more accessible and immune to piracy, and give more autonomy to both filmmakers and audiences.
Films that have completed their festival run and hit the theatres, face an uncertain destiny. Many directors are utilizing Video-on-Demand (VOD) services these days to reach a larger audience.
However, VOD platforms are largely dependent on advertisers and the size of the viewership, which inevitably puts local content out of the competition.
MOViHUT, an Over-the-Top (OTT) platform, was launched keeping these specific concerns in mind.
The platform makes use of the Digital Rights Management (DRM) system which makes sure that any content cannot be downloaded without the respective director’s permission. Moreover, directors don’t need to be temporally bound by contracts; they can take down their content without issuing any notifications.
Audiences, who share links of their favourite films or dramas, will receive 10% of the sales, making them distributors as well.
Owned and operated by an IT Solutions company named PC Anodyne Online, MOViHUT is aspiring to fashion itself as ‘an online marketplace that would radically reduce the friction (time and cost) that buyers/viewers currently face in discovering and acquiring the content they want.’