Rickshaw puller Shah Rukh

There has been much excitement about Shah Rukh Khan's “Zero,” where he plays the role of a dwarf. The film is said to be a toast to the fighting human spirit. Shah Rukh has come up with an innovative idea, to heighten the curiosity of viewers and ensure that “Zero” makes headlines, till its release on December 21. Keeping the strategy in mind, the first teaser was launched on January 1. The teaser introduced Shah Rukh's character. In this one-minute long video, Shah Rukh revealed his look, along with the logo of the film. A source told DNA: "The film's official poster has not been unveiled. Even the looks of Katrina Kaif and Anushka have been kept under wraps. So, SRK definitely has some plans for Holi." The team has conceptualised a campaign, where short promos from the film will be released throughout the year. Another source confirmed, "SRK wants to make it more of a celebration. Hence, he has decided to post tidbits from the film, to commemorate each festival." On that note Shah Rukh shared a picture from the sets of “Zero,” where he is pulling a rickshaw, for co-stars Katrina Kaif and Anushka Sharma.