Aarong, in partnership with Brac and Mission Green Bangladesh, has planted over 100,000 trees across 42 districts of Bangladesh as part of its Bring Your Own Bag (BYOB) campaign.
The initiative turns the proceeds of the campaign into environmental action while supporting rural households and expanding green spaces.
“Bring Your Own Bag began with a simple change in habit: carrying and reusing what we already have,” said Tamara Hasan Abed, managing director, Brac Enterprises.
“Today, those everyday choices are helping us plant trees, restore green spaces and create opportunities for communities across Bangladesh.”
Between September 2025 and March 2026, the BYOB campaign reduced paper bag consumption by over 4.68 million compared to the same period the previous year, equivalent to saving approximately 6,000 trees.
During this period, paper bag sales generated Tk2.9 crore, with Aarong committing the entire amount to tree planting and environmental restoration initiatives.
As part of this commitment, Aarong has funded the planting of 95,382 fruit, timber and medicinal saplings through Brac's Ultra-Poor Graduation program.
The saplings were distributed to 40,001 households across 210 upazilas in 42 districts, helping families improve household nutrition, develop potential sources of income and build long-term economic resilience.
Aarong has also partnered with Mission Green Bangladesh to establish Miyawaki forests, which use native tree species planted closely together to develop dense, biodiverse green spaces within relatively small areas.
At the Rupganj Miyawaki forest, Aarong brought together customers and members of the media to participate in a tree-planting drive, giving them an opportunity to contribute directly to the campaign they have supported.
Building on these efforts, Aarong welcomes partnerships with other organizations that share its interest in environmental restoration and community-led initiatives.
The BYOB campaign continues across all Aarong outlets, where customers receive a flat Tk15 cashback when they bring their own bags.
By connecting everyday shopping habits with environmental action, Aarong is extending its work beyond supporting rural artisans and preserving Bangladesh's crafts to creating greener communities for future generations.