Considering the needs and usage patterns of Bangladeshi consumers, leading electronics and home appliances manufacturer Singer Bangladesh has introduced new series of refrigerators that has unique features to keep fruits and vegetables fresh as well as to preserves vitamins for a longer period which are named as ‘’Fresh-O-Logy’’ and ‘’NutriLock’’.
With European design and technology, these unique features are introduced to the Bangladesh consumers by Singer for the very first time, according to a press release.
This new series of refrigerators were unveiled at a launching ceremony in Dhaka yesterday in the presence of the CEO of Singer Bangladesh Limited MHM Fairoz.
Among others, Marketing Director Chandana Samarasinghe, Sales Directors Kazi Rafiqul Islam, Director-Technology and Innovation Hakan Altinisik, General Manager Corporate Sales Ashgar Hossain, Senior Manager – Product Farhan Azhar and other high-top officials of the company were present during the launch of this new series of refrigerators.
During the unveiling, Singer CEO Fairoz said: “Singer is proud to introduce innovative new technologies in Bangladesh market. We are very delighted because these advanced technologies are exclusively developed to support Bangladeshi consumers’ needs. Singer is focused to become the lifestyle partner of the consumers with innovative home appliances solutions.”
Singer has loaded the new series of refrigerators with unprecedented features and technologies which are certified by international quality assurance provider Intertek(UK).
Singer Fresh-O-Logy is an innovative technology that helps keep the vegetables and fruits fresh for up to 20 days and this is accomplished by intelligent monitoring and controlling of both the air temperature and humidity in the crisper box.
New Singer Refrigerators are also equipped with NutriLock technology that preserves vitamins (such as vitamin A and C) in fruits and vegetables in the crisper box by simulating the 24 hours Sun cycle.
The sun emits Blue, Green and Red lights in different parts of the day and NutriLock technology mimics this natural light cycle to ensure the preservation of vitamins for a longer period of time.
Singer has also brought in the exciting base drawer stand, a delightful interplay of form and function which utilizes space very efficiently and in an innovative way.
Singer is providing a drawer at the base stand of their new refrigerators to store dry cooking essentials like Onions, Potatoes, Garlics and Gingers, ensuring that consumers can store dry items nearby the refrigerator with ease.
Marketing Director of Singer Bangladesh Limited, Chandana Samarasinghe said: “We are confident to change the dynamics of the Refrigerator market with our new Singer Refrigerator series. We want our consumers to experience the convenience of global technologies and become the partner for their aspirational lifestyle.”
All these unique features are Trademark Licensed by Singer Bangladesh Ltd and on top of this, the brand-new series is loaded with other features too.
Singer has solved a major pain point for consumers of Bangladesh through these brand-new refrigerators.
These refrigerators will run at as low as 135V, therefore, low voltage or voltage fluctuation is not going to trouble the users anymore. These Refrigerators do not require additional voltage stabilizers as well.
In order to prevent the mixture of odour inside the refrigerator compartments, Singer is providing a charcoal Odour Filter.
The refrigerators are also equipped with a unique and sturdier Bottle Holder which can be placed over the shelf to avoid pressure on the fridge door. Anti-Bacterial Gasket will prevent bacteria from entering the Refrigerator and its R600a refrigerant ensures energy efficiency.
The ever-changing modern lifestyle requires modern convenient solutions. Consumers are looking for convenience now and Singer is paying attention to consumers modern-day needs.