Marcel reduces LED TV set prices

The Marcel has cut prices of different models of LED television as the production cost  decreased due to increase in production volume, said a press release of the company issued recently. The reduced price will be effective from first December of the current year. As per the new offer, the price of Marcel brand 19-inch LED TV is now sold at Tk8,990 from its previous price of Tk9,900. By reducing the earlier price of 20-inch LED TV by Tk1,000, Marcel fixed the new price at Tk10,900. The price of 24-inch LED TV is now Tk13,700 after reducing the earlier price by Tk800. The customers can now buy a Marcel brand 28-inch LED TV at Tk15,900 while they had to pay Tk17,900 earlier. After slashing the previous price of 32-inch LED TV by Tk3,100, the new price is set at Tk18,800. Besides, prices of Marcel brand 39, 40, 43, 49 and 55-inch LED TV are now Tk30,900, Tk33,700 Tk42900 Tk57,900 and Tk70,900. Mosharraf Hossain Razib, head of marketing (North) of Marcel, said the sales of Marcel brand LED televisions have increased by about 315% in the current year compared to the previous year’s sales. Along with the increase of sales, the production also went up significantly, he said, adding that the production cost went down at the factory. As a result, Marcel has been able to slash the prices of its produced LED TVs. Shamim Al Mamun, marketing head (South) of Marcel, said the prices of LED TVs were reduced as a gift of the company towards its customers following the “Happy New Year.” He also hoped that the brand would be able to secure the premier position in the local television market next year.