The School of Business at the University of Liberal Arts Bangladesh (ULAB) organized a student-run marketplace on November 14 to mark the 139th birth anniversary of Bengali litterateur Sukumar Ray.
Titled “The Abol Tabol Marketplace,” the event was held at the Game Area of ULAB’s permanent campus as part of an initiative called “Project Nonsense,” organized by Bachelor of Business Administration (BBA) students.
The initiative aimed to bridge the gap between classroom learning and practical business experience by allowing students to apply their knowledge of marketing, finance, operations and entrepreneurship in a real marketplace.
Eminent theatre personality and essayist Alok Basu attended the event as the chief guest, while ULAB Vice-Chancellor Professor Shamsad Mortuza was present as the special guest.
A F Wazir Ahmad, head of the Department of Business Administration and associate professor, also attended, along with faculty members from different departments.
Students set up and operated stalls showcasing business ideas and creative products. They gained practical experience in developing business plans, promoting products, managing finances and interacting directly with customers.
Inspired by the imagination, satire and creativity in Sukumar Ray’s literary works, the marketplace provided students with an opportunity to explore business concepts outside the traditional classroom setting.
A drawing competition for children was also held as part of the celebration, with renowned artist Chitra Sultana in attendance. The participation of children added a creative element to the event.
The initiative sought to promote practical business skills, experiential learning and creative thinking among students through entrepreneurial activities and creative engagements.