ACME's DiaCare organized a diabetes awareness run titled “Emlino DiaBeat Run” at Hatirjheel on November 14, marking World Diabetes Day.
Participants from different age groups and professions took part in the event, alongside members of various running communities who joined as community partners. The initiative aimed to promote diabetes awareness and encourage an active lifestyle through physical activity.
The event was organized by ACME's DiaCare, the diabetic care portfolio of pharmaceutical company The ACME Laboratories Ltd.
The event was attended by Tasneem Sinha, managing director; Sabrina Juned, deputy managing director; Motiur Rahman Sinha, director; Md Ferdous Khan, executive director (sales and distribution); Gobinda Goswami, director (sales); Mohammad Ziauddin, head of marketing; Md Humayun Kabir, executive director (international business); Dr Syed A M Mustafij Billah, executive director (plant operations); and A K M Mushiur Rahman Khan, executive director (HR and administration), along with other senior company officials.
The event was organized by ACME's DiaCare team, led by Md Mahbubur Rahman, business unit head, alongside Subrata Sarkar, group in-charge, and team members Rusat Jahin Anmol, Usaid Mostafa and Md Ishtiaque Hossain.
The initiative was based on this year's World Diabetes Day theme, “Take Early Action on Diabetes.” While discussions on diabetes often focus on managing the condition after diagnosis, the event sought to highlight the importance of prevention and reducing health risks through healthy lifestyle choices and regular physical activity.
A special awareness session was also conducted by endocrinologist Associate Professor Dr Rushda Sharmin Binte Rouf. She shared insights into diabetes prevention, the importance of timely action and maintaining a healthy lifestyle.
The session aimed to improve participants' understanding of diabetes and encourage them to adopt preventive measures early to reduce their risk.
Ahead of the main event, a “Kit Expo” and kit collection day was held on November 12 at the InterContinental Dhaka. Participants collected their official running jerseys and kit bags during the event.
A Body Mass Index (BMI) chart was also arranged as part of the initiative. Runners and visitors collecting their kits showed interest in checking their height and weight to understand their BMI.
According to the organizers, diabetes should be approached with awareness rather than fear, with preventive measures taken from the outset. Small daily habits, such as walking or running for a while, can help reduce the risk of diabetes.
Through the initiative, ACME's DiaCare reaffirmed its commitment to promoting a healthier, more active and diabetes-risk-conscious society.
The event was managed by Ultra Camp Runners (UCR).