Personal care brand Dove has launched a campaign challenging the tendency of women to feel themselves average.
According to a research conducted by the organisation, about 96% women around the world would choose “average” to answer this question.
When women look and feel their best, it enhances their confidence and happiness.
However, majority of the women would not use the word beautiful to describe how they look.
In the short film 'Choose Beautiful,' Dove invites women to believe that feeling beautiful is a personal choice they can make every day.