The ICC Cricket World Cup 2015, the sport’s flagship event, is set to introduce a series of innovative digital activations that will allow fans unique opportunities to engage with the event, the legends of the game, and the players.
At the core of all these activations is the re-branded official website www.icc-cricket.com, which is fully responsive in design and adaptive to all devices.
The website includes features like the brand new ICC CWC 2015 Match Centre that has the fastest live scores available anywhere online and will also provide real-time statistics and insights using live and historical ICC Cricket World Cup data to deliver in-depth match analysis.
A newly launched video section will contain short-form highlights of each match, including all action latest match clips – the dismissals, the magic moments, the best innings and the biggest hits, all available within a matter of minutes of the action happening on the pitch.
Other exclusive features on the official website are the “100 Greatest World Cup Moments,” an audio-visual countdown from 100 days to go to the ICC CWC 2015, where fans get to vote on their favourite greatest World Cup moment, the greatest XI, and the Cricket World Cup Quiz.
ICC Cricket World Cup Timeline
The CWC timeline is designed within all of Twitter’s platforms, from iOS to Android and also twitter.com. The two timelines, Tournament and Match, will give fans an instant snapshot of matches with commentary, expert and fan tweets all coming through to a central point.
For mobile, this experience is available to all users who have updated to the latest version of the Twitter app.
AskTheCaptain
In addition to showcasing relevant tweets during the game, ICC is giving cricket fans around the world a chance to make dreams come true in each of the 49 World Cup matches. By tweeting to @ICC with the hashtag #AskTheCaptain, Twitter users across the world can participate in the post-match interviews and get closer to the action then ever before.
At every match, one Tweet containing a question will be picked up by the commentators and asked to the winning captain live on global television feed during the post-match presentation.
CWCDaily on Twitter Video
The ICC is producing a special digital wrap-up of every single match day throughout the ICC CWC 2015 and @ICC will Tweet this #CWCDaily recap of the day via Twitter Video to ensure that fans do not miss out on any CWC story.
It is a five minute show that will go out each evening with news and views from right across every element of #CWC15.
Twitter Voting Card: PlayOfTheDay
At the end of each match day, users can get involved to decide which moment was the #PlayOfTheDay based on a shortlist by ICC.
To make the choice, users will simply have to click on a special Twitter Voting Card that @ICC will Tweet out giving a daily winning ‘Play of the Day’ on all 36 match days during the ICC Cricket World Cup 2015.