Megastar Amitabh Bachchan, who is currently busy promoting his forthcoming film “Shamitabh”, believes promotions are a must now.
“Promotions deprive you of yourself consciousness. It does not give you a chance to be so … much as we may like to be obsessed with the temperament. It is a necessity now, a must, a budgeted must and so we do it,” the 72-year-old posted on his official blog srbachchan.tumblr.com.
He further added: “I wonder often who really the true benefactor of these promotions … is for if the film is weak and disliked by the audience, surely any amount of glorification pre or post would not ever enhance the box office. Would it?”