European home appliances brand “Beko” and electronics brand “Grundig” have introduced their business in Bangladesh market through their local distributor Singer Bangladesh.
Singer, an exclusive distributor of Beko and Grundig products for Bangladesh market, yesterday formally launched the products of the two Europen brands at a city hotel. Arcelik group of Turkey owns both Beko and Grundig with 14 different production facilities in five different countries.
“We have lunched the two European brands in Bangladesh to offer the consumers more options,” said Managing Director of Singer A M Hamim Rahmatullah while launching the products.
The ceremoney was addressed, among others, by Singer Asia President and CEO Gavin J Walker and Arcelik Asia Project Manager Gurhan Gunal.
Bangladesh, being one of the rapidly expanding market for white goods in Asia, holds a very crucial position in our growth strategy, said Gurhan Gunal.
With the launching of Beko and Grundig poroducts, we intend to achieve a considerable market share in the first 3 years and in the long term, our aim is to be one of the major brands in Bangladesh, he added.
Beko brand has the highest market share in Europe for the last five years. Beko’s initial offering in Bagladesh will be a full-range of white goods (refrigerators, front-loading washing machine, dryer, dishwasher and ovens) while Grundig will offere LED TV and consumer electronics and small household appliances.