The box office returns of Shah Rukh Khan and Deepika Padukone starrer “Chennai Express” have yet again made it obvious that it’s the audience that can make or break a film at the ticket windows.
Rohit Shetty’s understanding of the perfect ingredients for a typical masala Bollywood film, clubbed with the business and marketing acumen of Shah Rukh, helped Chennai Express thwart the records of Amir Khan’s “3 Idiots,” which had been ruling the top grossing charts to date.
At the same time, with this success Rohit Shetty too has emerged as the Bollywood’s commercial movie king. Rohit Shetty’s four films including “Singham,” “Golmaal 3” and “Bol Bachchan” have made it to the "Rs 1bn” club.
Shah Rukh Khan’s Chennai Express has crossed the Rs 2bn mark in a very short period. In fact, it also crossed the Rs 1bn mark in the shortest time period in history.