Starting a business requires so many resources that a single person might not have them all. When starting out, it is usually wiser to seek partners with complementary skills who will help take the business forward.
However, partnerships are conceived as controversial on the grounds that personal differences among partners can result in dilution of the business. This is one of the reasons why entrepreneurs across the world shy away from partnering.
We seek advice whenever there is confusion. After doing some research we found a business whose brand name epitomises the spirit of partnership, Andeem.
An interview with the owners of the fashion house Eeman Ahmed and Farha Deeba revealed the secrets of its partnership success.
What is the mystery behind your unique business name?
Andeem: When we started out with this venture, there were 3 of us. We discussed a lot of names amongst ourselves. People around us suggested a lot of names too. But we wanted something that was just ours, something that was different,something that would stand out and make people stop and wonder. That is when we came up with Andeem. It has no meaning but yet was perfect to describe our brand; a brand in which all 3 of us had equal parts to play. ‘An’ from Eeman, ‘De’ from Deeba and ‘Em’ from Emmy created Andeem.
Tell us about the early days of Andeem.
Andeem: It was both difficult and easy back when we started. It was a spur of the moment decision to go into business together and design clothes for a living, yet now we wonder how life used to be before Andeem. I had just left my job and was looking to invest myself into something.During one of our hangouts, Emmy and I decided to start a clothing line; we called up Deeba, who at the time was still working at an MNC and she jumped at the opportunity.
Thus, Andeem was born. A lot of people around us were cynical and discouraging; on the other hand, so many others were more than excited and positive that we would be successful. We still have a long way to go and a lot more obstacles to overcome but thanks to our families, friends and of course Allah that we have come this far at the least.
Partnerships are often likened to marriages. So what makes this relationship work?
Andeem: Just like a marriage, our personalities, strengths and weaknesses complement each other. I think from the outside, Deeba and I look like we’ve known each other since forever. We met in our 1st year of University and I think from the very first day we became the closest of friends. That is also very important. We are alike in so many ways and absolutely different in so many others. She’s tough where I am not and vice versa. As a result, when we work, it just clicks!
Has the discontinuity of one of the partners changed anything?
Andeem: Apart from the fact that we miss her, thankfully no.
It is great to find a business partner in a good friend. But has friendship ever come in the way of business?
Eeman: I think it has only made our business stronger and brought us closer to each other. We always try to separate the business from the friendship and the friendship from the business which is not always easy but every situation has its pros and cons. A lot of people say that friends should not get into business with each other but I would disagree. I think our understanding of each other has helped Andeem a lot.
What is something you would like to change in your partner?
Eeman: Due to recent turn of events, this question can only have one answer I would like Deeba to be here in Dhaka and not Canada! (Deeba is currently doing her Master’s from a university in Canada)
Deeba (from Canada): I would want her to give other colours (but hot pink) a chance. Haha!
If you were to start afresh, how would you do things differently?
Andeem: We would probable change nothing. We’ve loved our journey so far and can’t wait for years and years more of “Andeem-ing!”
Where do you see Andeem in the next 5 years?
Andeem: Bigger than ever before. We want to be among the top boutiques of Bangladesh. We wish to see ourselves grow internationally; participate in Fashion Weeks and so much more!
What is your advice to entrepreneurs interested in starting business partnerships?
Andeem: Just do it. If you have a good business idea, and you feel good about it, just start planning and get on with it. Over-thinking will only lead you to focus on the things that could go potentially wrong which will lead you away from things that could go right and make your business a success.