Earlier this month, Apex footwear arranged a bicycle race in Singair, Manikganj. The challenge was hosted and sponsored by Sprint, a registered sports brand of Apex. The competition included a total of 20 teams, with each team consisting of four members. The teams had to overcome grueling challenges and with the completion of each task, clues were provided to lead them to their next destination. The competition was aptly named as "Sprint - the Amazing Challenge.”
A big part of this event was the inclusion of cycling activities. In the last couple of years, cycling has captured the imagination of the youth. Given the traffic conditions within our cities, cycling has become a very practical solution to answers today's fitness and environmental concerns. Through this inclusion, Sprint expects to encourage people to become a little more active in their daily life, which complements their brand philosophy.
Savar Cyclist was involved in the planning and execution of the event, lending a hand to chart the course, plan the activities and organise the race in association with Apex.
Viewers can watch the show in "Gaan Bangla TV,” every Thursday and Friday at 9pm, and also tune in to Radio Aamar 88.4FM on the same days at 5pm to hear about the experiences and humorous moments. The show also hosts a quiz competition where callers can participate and win exciting prizes.
With a couple of episodes already aired, any missed episode may be reviewed on Apex's official Facebook page (www.facebook.comjapex4u). Complete episodes of the race and other exciting content are also available on the page.
So far, the response has been remarkable across all the channels. The combination of cycling with an unconventional race has hit the audience at the right time. The people are showing real enthusiasm and from their comments, it is clear that another season is not only being eagerly anticipated but intrigued participants shall be easy to find.