Emami Fair & Handsome is set to release an exclusive short-film geared towards the young generation titled "Bodle Jawar Golpo" in this Valentine's Day.
The 15-minute film is directed by Bangladeshi National award-winning young director Redwan Rony, said a press note.
It will be released online at 12:01am on 14th February 2016, the dawn of Valentines' day on Emami Fair & Handsome's Facebook page.
A press conference was held at a hotel in the capital regarding the film launch on Thursday.
Among others, Mr Mohsin Ahmed, president of Emami SAARC cluster; Hasan Mahmud, assistant general manager of Emami Bangladesh and film director Redwan Rony, were present.
A fresh talent, Tanzim Imran, was also introduced to everyone at the press conference.