The second edition of Digital Marketing Summit (DMS) was held in the capital yesterday with an aim to inspire and share the knowledge and practices of online marketing.
This year’s DMS was presented by Grameenphone and organised by Bangladesh Brand Forum (BBF) at GP House in city’s Bashudhara R/A.
The day-long summit was designed with 5 keynote sessions of digital marketing experts, two insightful panel discussions, three exclusive deep-dive sessions, digital expo, and a special knowledge session for university students.
Attended by 350 marketing professionals, the summit took-off with a welcome note from Yasir Azman, chief marketing officer of Grameenphone.
In his speech he talked about how digital marketing is creating new business opportunities and opening doors to powerful ways to connect and converge with customers beyond the traditional channels.
Shariful Islam, founder and editor of BBF, in his speech inspired the participants to engage more in digital marketing. He shared that Bangladesh has a bright prospect in digital marketing as most of its population is very young, adaptable and tech-savvy. He shared some recent statistics to underline the progress in online activities in the country.
Among the five keynote sessions at the summit, the first was presented by Ashish Thomas, chief of marketing and strategy at SSD-TECH on “Fortune at the Bottom of the Pyramid-Translating ‘Digital’ for Bangladesh.” He shared an overview of the growth prospect of digital activities in the lower socioeconomic tier of the country and how it will create a positive impact.
Mobile apps being a popular installation in the virtual world, in her key-note session, Carrie Chen, digital distribution manager of Telenor Digital, shared her learnings on Apps Marketing.
Amit Sharma, solutions architect of Amazon Internet Services Pvt Ltd, discussed on Amazon Web Service and how to utilise the infrastructure and services to create highly scalable and resilient application.
Each session was followed by interaction of the participants with the speakers.