Joining the ranks of those overnight Internet sensations is one relatively lesser-known singer by the name of Dhruba Guha.
Having released his debut album Shudhu tomar jonno during Eid ul Azha earlier this year, this dark horse would have slipped under the radar, but for his music videos, which he uploaded onto Youtube.
Over the space of a few months, the eight tracks from the album, particularly the titular track Shudhu tomar jonno, garnered some 3 million subscribers and as many downloads.