BRAC University Vice-Chancellor Syed Saad Andaleeb said dramatic changes in the society caused by the digital revolution, especially social media, created new opportunities and unique challenges in marketing.
He was speaking as a distinguished panelist at an interactive session on “Diversity in Marketing” at the World Marketing Summit held in Tokyo on 13th this month, said a press release.
His deliberation was on “Effectiveness of diversity in marketing in emerging markets”
The two-day summit covered new marketing trends aimed at building a new sense of dynamism for companies and industries.
“Dramatic changes in society caused by the digital revolution, including social media and big data, have created new opportunities and unique challenges which every country needs to address,” said Syed Andaleeb.
He joined the summit in invitation of Professor Phillip Kotler, regarded as the guru of modern marketing.
With more than 30 speakers and 2,500 attendees, this year’s WMS represents a major event in the world of marketing.
Building on the knowledge and know-how of Prof Kotler, an international group of marketing all-stars comprised of academics and practitioners was brought together at the summit to reflect on making a better world through marketing.
For the first time, the format of the presentations was interactive, giving attendees an opportunity to listen to a range of new thinking in marketing. Interactive sessions covered topics such as branding, 21st century marketing models and social marketing.