The British Council Bangladesh began celebrating its “Customer Service Week” (CSW) yesterday morning, which will run until October 9.
Bangladesh Cricket Board (BCB) president Nazmul Hassan Papon inaugurated the CSW programme while attending as chief guest at the launch yesterday morning.
The event recognised the importance of customer service and of honouring the people who serve and support customers each day.
Papon said: “Having been a student of Marketing, I deeply appreciate the importance of customer service.
“Nowadays, customer service is not limited to within a single department; rather it plays an important role in bringing forward any organisation or company. It evolves everyday to a large extent,” he said.
Speakers at the programme said CSW provides a unique opportunity for service and support professionals around the globe to join in a celebration of the important role that customer service plays in British Council.
The core goals for CSW include motivating and rewarding customer service personnel, recognising their contributions, raising awareness about the importance of customer service among staff, and reminding customers of British Council’s commitment to customer satisfaction, they added.
This year’s CSW theme is attracting, winning and retaining customers, with a vision to deepen connection of the organisation and to fulfill customer expectations in order to carry the organisation forward.
During this CSW, British Council is arranging face-to-face counseling session on studying and living in the UK and a seminar on British Council Active Citizen and Social Enterprise, and also conducting the IELTS Consultation Programme (ICP).
An online chat session will also be held for distant customers from October 5-8 from 3pm to 5pm. Customers can also pose questions on studying and living in the UK on October 8 from 11 am to 1 pm.
British Council Director Barbara Wickham, Examinations Bangladesh Director Deep Adhikari, and Head of Customer Services Zunayed Ahmed also spoke at the event.